Swedish Summer – Exploring the Island of Utö in the Rain

Swedish Summer – Exploring the Island of Utö in the Rain

I love traveling! Needless to even say this, as I would not have started this magazine otherwise! So one of...

Milano Fashion Week Favorite collection: Fendi AW 2020

Milano Fashion Week Favorite collection: Fendi AW 2020

Fashion tends to repeat itself and it is not very often that we, in the fashion world, see something very...

Japan meets Sweden: Jin Kuramoto and His New Chair Maki

Japan meets Sweden: Jin Kuramoto and His New Chair Maki

I met Jin Kuramoto two years ago at Stockholm Design Week. We met at a party and talked, and I...

Saks Potts Ole! Or how the Young Danish Designer Duo took over the World!

Saks Potts Ole! Or how the Young Danish Designer Duo took over the World!

Since Stockholm Fashion Week SS20 was officially cancelled, I decided to go to Copenhagen Fashion Week SS20. I was super...

Italy is always a good idea – Anzio and Ponza

Italy is always a good idea – Anzio and Ponza

by Aleksander Parchichev Italy is always a good idea, I say. Although I am in love with beautiful France and...

Ionian Sea Hideaways

Ionian Sea Hideaways

          My family and I go to Greece each summer – normally different resorts on the...

Hidden Treasure Stockholm Archipelago

Hidden Treasure Stockholm Archipelago

I am sitting in my bikini in the kitchen as I am writing this. The balcony door is open, the...

C’est Chic – Top 5 Afternoon Tea Places in Paris!

C’est Chic – Top 5 Afternoon Tea Places in Paris! Popular

by Aleksander Parchichev         You are in Paris!  You have climbed on top of the Eiffel tower or...

Is the Lack of Glamour Also Glamour?

Is the Lack of Glamour Also Glamour?

     I approach every Fashion Week in Stockholm with a lot of excitement and expectation.  What are the new...