I approach every Fashion Week in Stockholm with a lot of excitement and expectation. What are the new trends? What will Emily Janrell present this season? Diana Orving? Naim Josefi? The students from Beckmans and the finalists from the Swedish Fashion Council? Looking at the schedule for the AW2019, I was surprised not to see any of these names on it! Ida Sjöstedt was on it and I was happy to see that RAVE REVIEW would have their own show plus Selam Fezzahaye, but what about the rest?
The main venue was also not the Grand Hotel anymore nor Berns but the Stockholm Auction House. Their space is lovely but quite small. Is this why so many designers chose not to present this time? Some established Swedish designers prioritize Copenhagen Fashion Week, such as Rodebjer, but not all of them. Also the “week” had shrunk to a mere two days! It used to be three days before, at least! So we get what we get. I went, I saw and here is my top 10 from this Stockholm Fashion Week AW19:
- Fun at Beckmans – from oversized pullovers and Asian influences to long under eyelashes and unicorn handbags – Beckmans show was super fun!
Images: Stockholm Fashion Week
2. Sustainable fashion – RAVE REVIEW
RAVE REVIEW are not only creating high fashion out of second hand clothes, they are doing it admirably! I loved the detail embroideries, the intricate tatoo prints and the Asian influence. Their blanket coat from last season has become iconic now and even copied by other fashion brands. Front row gossip: Swedish model and artist Cajsa Wessberg showed up wearing an outfit made entirely of…..old towels. Well, she would look adorable even wearing an old sack!
Images: Stockholm Fashion Week
3. Ida Sjöstedt
Ida Sjöstedt‘s collection AW19 was chic and sophisticated as always! Lolita meets grown-up glamour in black, white and some pink lace and shiffong. A bit of fun backstage is also super cool!
Images: Stockholm Fashion Week
4. Magniberg at Bukowski’s
How come Magniberg was included in Stockholm Fashion Week? Well, as it happens Stockholm Fashion Week coincided with Stockholm Design Week this winter! Fashion design marries furniture design in the work of Bengt Thornefors who used to work for ACNE and Yves Saint Laurent in Paris before. He was super shy and did not let me take pictures of his face. How charming! He told us that he loves investing in old designer chairs and encouraged everyone to do that.
Image: Ekaterina Larsson
Image: Ekaterina Larsson
Image: Ekaterina Larsson
5. A New Sweden – 100% sustainable
A New Sweden is a lovely newcomer company who produce soft and comfortable sweatshirts from 100% wool sourced from Swedish sheep. As they say – an uncompromisingly sustainable company! The founder Lisa Bergstrand also used to work for Yves Saint Laurent in Paris.
Image: A New Sweden
Image: Ekaterina Larsson
6. Selam Fezzahaye
A brocade orgy from this lovely Swedish stylist turned designer! We liked the rich fabrics, the bold colours, the whole un-Swedish flair of the collection! Selam departed from last year’s tulle collection and this time showed this time kimono-style trenches, suits with ruffles and utility pockets, creating more 18th-century silhouettes. The finale of the show had the models lining up and resembling an 18th century painting.
Images: Stockholm Fashion Week
Image: Ekaterina Larsson
7. Closing party BON x LAZO SCHMIDLE
The drinks were quite awful but the show-casing was super fun! I was dancing next to the LAZO SCHMIDLE duo and then at some point two boys in underwear were dancing on the bar. Well, they certainly raised the temperature in the room!
Images: Stockholm Fashion Week
8. Meeting Randa Saome
I love love ALTEWAISAOME and am longing to see their next collection! Randa promised me it is coming soon! She was chatting with jewelry designer Efva Attling about how much she loves designing jewelry. So a collaboration coming soon? Ooops, the cat is out of the bag!
9. HOPE x Arranging Things presentation
I love how unisex HOPE‘s garments are! Yes, that is right, one garment can be worn by both a man or a women, so both male and female sizes are shown on it!’
Images: Stockholm Fashion Week
10. Models off duty
i started chatting with a few black models after the show. They were smoking cigarettes, were super nice and had heard about our magazine! We gave them a hug!
Image: Ekaterina Larsson
